Sources: eShopWorld (Japan eCommerce Insights), Ecommerce Foundation (Ecommerce Report), Statista (eCommerce Japan), Paymentwall, Info Cubic (E-commerce Japan), Google Consumer Barometer, Business Wire (Japan E-commerce Outlook 2020-2026), StatCounter (Social Media Stats Worldwide)
Exporting to Japan with our help
Japan is one of the world’s fastest growing e-commerce markets. There are 82.6 million Japanese e-commerce users which each spend an average of $1,488 per year.
Are you currently exporting to Japan?
With internet penetration estimated to reach 92% by 2021 there is plenty of opportunity to take advantage of the Japanese e-commerce market.
Our solutions in Japan offer:
- A direct entry solution.
- A tracked service option with FedEx Cross Border managed linehaul process.
- A choice of DDU and DDP.
- End-to-end delivery aim of 4-7 working days.
- Delivery 5 days per week (Mon-Fri), including 3 delivery attempts.
- A 7 day hold for undeliverables with option to pick up at a local branch.
Japan trade statistics
Before you take the leap, look into who your future customers are and their shopping behaviours. Our e-commerce sales professionals utilise a wide variety of databases to analyse markets and link information back to your current product offering
Who
98% of 35-44 year-olds log on daily, and because almost all of them only speak Japanese, it’s worth considering translating your website.
What
Books, CDs and DVDs are the most popular items purchased online in Japan and 45% of Japanese online shoppers purchase products cross-border due to better availability.
How
61% of Japanese online shoppers prefer to pay for their goods via a credit or debit card.
Find Japanese shoppers on...
Converting online browsing into online sales can be dependent on being in the right place at the right time. Even with all the delivery options in the world, you can't impact sales if you don't follow your market's online behaviour.
As much as social media platforms are important to be aware of, marketplaces are a great tool to use to help you grow your e-commerce business in Japan. Amazon Japan, Yahoo Japan and Rakuten account for 50% of online sales in Japan. Here is where Japanese shoppers hang out:
1%
3%
6%
17%
20%
55%
Shopping behaviours
38% of Japanese online shoppers are motivated to buy cross-border due to the quality of the products. Try to demonstrate the quality of your products on your website by including customer ratings, product reviews and detailed pictures.
To build trust with Japanese online shoppers, make their experiences on your website localised as it builds their trust in your brand and enforces reliability.
25% of Japanese online shoppers are concerned about costly and difficult returns. Make sure your returns policy is clear and meets the shopper’s expectations.
Interested?
Talk to an international delivery professional
Want to learn more about FedEx Cross Border’s international delivery services? Get in touch with our international delivery professionals today to discover how we connect retailers across the UK with customers worldwide.
