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Exporting to the United States of America with our help

With a population of 331 million, 65% are e-Shoppers. Within this thriving e-commerce environment, e-Shoppers spend an average $3,428 per year1

 

Are you currently exporting to the USA?

The USA is the world's leader when it comes to cross-border shipping. E-commerce sales are projected to be $469 billion for 2021 and it's predicted that there will be over 231 million online shoppers throughout 2021.2

Due to its mature market and high customer industry standards, shipping to the USA requires clear USPs (Unique Selling Points) to help you differentiate your brand from others. We help guide our customers into leading markets and destinations, with our multi-channel distribution solutions and key delivery providers.

Our solution to the USA offers:

  • A direct entry solution allowing us to utilise both FedEx Home Delivery and USPS.
  • FedEx Cross Border linehaul, clearance, and delivery management process.
  • Access to 37 strategically located hubs nationwide.
  • One delivery attempt made with FedEx SmartPost via USPS.
  • Up to three delivery attempts made with FedEx Home Delivery.
  • Consumer communications sent via email/SMS on key tracking events, when tracked service option is selected.
  • 100% coverage of USA residential addresses, including services to Alaska and Hawaii.
  • Access to 6 gateways used across the USA to improve service performance and transit times.
  • Choice of clearance options – Container Freight Stations (CFS) and Express Consignment Carrier Facility (ECCF).

USA trade statistics

The USA has a 65% e-shoppers rate with an internet penetration of 85% 3, therefore exporting to the USA gives your brand opportunities to explore new markets.

Cross border shoppers in the USA mostly shop from UK-based sites and the average annual spend per shopper is $3,428, giving UK brands ample exposure when considering shipping to the USA. Before you begin exporting to the USA, consider popular locations, payment methods, and product types to gain the best market position.

Who 4

Although the majority speak English, 13% of the American population speaks Spanish 4, therefore this is something to consider when implementing your website and digital marketing activity.

What 5

The most popular products exported to the USA are clothing and footwear.

How 6

38% of Americans prefer to pay for their online shopping by credit cards.

Find American shoppers on... 7

When considering exporting to the USA and where to promote your products, you will find customers on the below social media channels. 25% of American shoppers consult social media before purchasing a product.

0.7%

1.41%

1.44%

21.66%

21.9%

55.72%

Shopping behaviours 8

In the USA, it's worth taking into account that 30% of American online shoppers are more likely to make an international purchase if they are provided with an appealing offer.

When shipping to the USA, make sure your delivery aim times are made clear as 24% of American online shoppers' decisions are influenced by when they will receive their parcel.

The most popular purchases made from the USA sit within the clothing and footwear categories, with 31% of American online shoppers accounting for this.

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FCB-info@fedex.com +44 (0) 1268 553 114
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1 Statista eCommerce United States
Dated November 2020 https://www.statista.com/outlook/243/109/ecommerce/united-states#market-marketDriver (Key Market Indicators)

2 Statista Ecommerce - United States
November 2020 https://www.statista.com/outlook/243/109/ecommerce/united-states#market-revenue (Users in millions graph)

3 Statista Ecommerce - United States
November 2020 https://www.statista.com/outlook/243/109/ecommerce/united-states#market-marketDriver (Key Market Indicators)

4 Babbel - How Many People Speak Spanish, And Where Is It Spoken? March 2020 https://www.babbel.com/en/magazine/how-many-people-speak-spanish-and-where-is-it-spoken

5 Google Consumer Barometer 2017 Now: Think with Google. USA articles here: https://www.thinkwithgoogle.com/intl/en-gb/search/#?query=united%20states%20shopping%20online&page=1&sort_field=date&limit=12&locale=en-gb¤t_source=twg_site

6 Paymentwall United States November 2020 https://www.paymentwall.com/en/payment-methods/united-states

7 Statcounter Social Media Stats United States Of America November 2019 - November 2020 https://gs.statcounter.com/social-media-stats/all/united-states-of-america/#monthly-201911-202011

8 Shopping behaviors - 30% Google Consumer Barometer 2017 Now Think Google: https://www.thinkwithgoogle.com/intl/en-gb/search/#?query=united%20states%20shopping%20online&page=1&sort_field=date&limit=12&locale=en-gb¤t_source=twg_site